Growth Signals Report

A Playbook for
Sustainable Growth

Learn how the UK's fastest growing ecommerce brands are driving sustainable growth. Understand the numbers in context with expert commentary throughout.

Early Access

Sign up for early access to the full report with detailed methodology, creative playbooks, and strategies.

Featuring exclusive performance data & insight from
01 — Key Metrics

Performance Overview

+34%
247%

Avg. YoY Growth

Year-over-year revenue growth across top performers

+18%
£4.2B

Combined Revenue

Total revenue of ranked brands in 2025

+52%
12.8M

Active Customers

Monthly active customers across all brands

+8
47

Markets Served

Countries with active operations

"
GrowthSignals is tracking the performance of the UK's fastest-growing, profitable ecommerce brands. The aim? To provide actionable learnings you can use to accelerate your growth.
Growth SocietyResearch Team
What's Inside

Deep-dive Analysis

Anomaly detection & signals

Automatic alerts when metrics spike or drop, with severity ratings to focus on what matters most

Instagram & TikTok content

Every post tracked with likes, comments, views, and engagement ratios

Ad creative library

Meta, TikTok, and YouTube ads captured with emotional drivers and performance context

Website screenshot archive

Homepage and product pages captured across desktop, tablet, and mobile viewports

Marketing email collection

Promo, newsletter, and product launch emails archived with discount and offer tracking

Month-on-month growth tracking

Monthly comparisons across all metrics to spot momentum shifts

03 — Rankings

Top 20 DTC Brands

Data Source

Powered by Creditsafe

Financial rankings are based on the latest filed company accounts, sourced from Creditsafe.

"
We're witnessing a generational shift in consumer behaviour. Gen Z doesn't just buy products—they buy into movements. The brands winning today are those that understand identity is the new currency.
Dr. Emma WalshConsumer Psychology, LSE
Expert Analysis

Curated by

AB

Amy Bott

Growth Partner

Digital marketing leader with 17 years' experience scaling DTC brands like Gymshark and Snug, with a focus on customer insights, analytics, and growth strategy.

HS

Hannah Spicer

CRM Strategist

20 years experience working with fashion, beauty and lifestyle retailers, including Harvey Nichols, Stella McCartney and Kurt Geiger.

PN

Phil Norcross

UX & CRO Strategist

UX designer and CRO practitioner helping ecommerce retailers grow revenues using customer research and data-driven experimentation.

WA

Will Anderson

Growth Partner

Ecommerce growth consultant & entrepreneur, who has helped over 150 scale-ups and leading brands build the right teams and navigate growth online.

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